GACRAO

2010 Annual Conference - October 10-12

Keynote Speaker, 2010 Annual Conference:

Jeff Kallay, Vice President, Consulting - TargetX “Apostle of Authenticity” Jeff Kallay has a great talent for helping people think creatively. He is an extremely popular speaker at conferences and workshops around the country, and has become a nationally-respected authority on the emerging “experience economy” and the all-important campus visit experience. As vice president of TargetX’s consulting division, he tours an average of six campuses a month to help colleges and universities find their DNA and connect with best-fit students.

Jeff Kallay has a great talent for helping people think creatively.
He is an extremely popular speaker at conferences and workshops around the country, and has become a nationally-respected authority on the emerging “experience economy” and the all-important campus visit experience. As vice president of TargetX’s consulting division, he tours an average of six campuses a month to help colleges and universities find their DNA and connect with best-fit students.

Jeff Kallay has a great talent for helping people think creatively.
He is an extremely popular speaker at conferences and workshops around the country, and has become a nationally-respected authority on the emerging “experience economy” and the all-important campus visit experience. As vice president of TargetX’s consulting division, he tours an average of six campuses a month to help colleges and universities find their DNA and connect with best-fit students.

His innovative campus visit work was recently featured on the cover of the Chronicle of Higher Education, in the national section of the New York Times, University Business Magazine and US News & World Report.

Along with his work in higher education, Jeff is associated with Strategic Horizons, the consultancy of
James Gilmore and Joseph Pine, authors of the groundbreaking text The Experience Economy — Work
is Theatre and Every Job a Stage, published by Harvard Business School Press. He researches, writes
and lectures on the topic and also won Pine & Gilmore's Experience Management Achievement award.

He keeps a popular blog about his campus visit travels, authenticity, and the experience economy.

Born in Pittsburgh, raised in Florida, and a graduate of Lee College in Cleveland, TN, Jeff is an avid
reader, loves cheap beer and fine wine, and is a passionate Gators and Steelers football fan.

Favorite Quote: “What is truer than the truth? The story.” Isabelle Allende