GISEM Curriculum

Curriculum Design

The blended spirit of these advance track sessions seek to illustrate the shared enrollment practices and interactions between Admissions and Records operations and how they may be influenced by campus governance, reporting, pricing thresholds, budgets or scholarship implications. Each advance track session will be presented by single or joint speakers and/or panels representing both admissions and records. These sessions vary from year to year, but address current topics of interest to benefit experienced professionals.

The GISEM curriculum is intended to help participants recognize graduated levels of Enrollment Service Offices or Enrollment Management models. Traditional models include:

  • Decentralized offices/silos reporting to different dean, VPs or President
  • Centralized ES offices reporting to one dean or VP housed with Student Affairs
  • Centralized ES offices functioning as "one stop shops" reporting to one dean or VP
  • Centralized ES offices with an EM faculty partnership or Committee reporting to one dean or VP

The most advance of these models are tightly coupled configurations that involve faculty/academic participation, support and buy-in to create the best enrollment management outcomes.


Fundamental Institute Pedagogy

The GISEM Committee has identified best practices that drive a set of common core curriculum elements which support a universal strategic enrollment management framework for instructional staff development. It is the institute intent to include all elements over a two year institute cycle. See pedagogy element descriptions below.

Introduction Session I-A
This session is designed for newcomers to review institute expectations, requirements and program content. It includes the introduction of Enrollment Management Models and emphasizes the importance of field visits with peer review responsibilities.

Peer Review Session I-B
This session is designed as a rich discussion forum for networking returning members to review field visits regarding findings. Additionally, it is designed as an exercise to contrast the existence or absence of Enrollment Management dynamics that may or may not be in place in a variety of locations.

Guest Consultant
This session is designed as a rich discussion forum for networking returning members to review field visits regarding findings. Additionally, it is designed as an exercise to contrast the existence or absence of Enrollment Management dynamics that may or may not be in place in a variety of locations.

This content field is intended to offer timely updates, issues, regulations and topics of national conversation that impact Enrollment Officers. Additionally, it reminds practitioners that they must be partners in local campus "policy development and political cultures" relating to enrollment dynamics. (Topics may range from legal issues which stem from State and Federal compliance, Commissions, Boards, Athletics, Safety/Crime, Discrimination, Accrediting bodies, FERPA, Campus standards, Professional Associations and other regulatory forces and agencies.)

This content field is intended to offer topics on state of the art software, hardware, installations, implementations, evaluations, operations and innovative applications that improve enrollment service outcomes regarding legacy and vendor solutions. (Data management, EMT, SIS and WEB/internet dynamics, auxiliary systems will be featured)

Personnel and Process Management
This content field is intended to showcase topics of enterprise operations regarding leadership, staffing, training, customer service and the foundational fabric of systems that must be orchestrated to successfully conduct an effective Enrollment Management unit. (Data processing, Workflow, Budget, Systems, Marketing, Communications, Class Scheduling, Calendars and Financial Aid will be the core of presentation.)

Student Marketing and Retention Strategies
This content field is intended to address proven student marketing principles and current trends in the spirit of recruiting and enrolling students. (Topics will include demographics, retention, advisement/counseling, price point leveraging, forecasting, screening, admitting, registering, graduation, yields, conversions, tracking, and student success.)

Peer Reviews and Field Visits
This requirement is intended as a two fold objective. The first is to deploy GISEM participants to sister institution campuses in order to observe first hand operations with colleagues. The second objective is to audit prescribed operations as noted on the field visit form and then prepare a peer review report that summarizes the visit with findings. The report should attempt to identify the type of Enrollment Management model and mention strengths and weaknesses found in the visit. A copy of the report must be returned to the host and a copy submitted to the GISEM Chair to complete the field requirement.

Advance Track Sessions
Faculty, drawn from distinguished, senior GACRAO enrollment officers, focus on global issues of enrollment management practices for admission and registrar professionals. Advance track sessions address the needs of experienced enrollment professionals involved in production, goals, outcomes, quality, standards, accountability, conversions, yields, budgets, personnel and headcount. For promising new professionals, focusing on these SEM essentials also enhances career path awareness.

The Institute begins with a Core SEM survey presentation and is followed by five dedicated advance track sessions that are delivered by veteran professionals and industry consultants.

The Introductory SEM Session (repeated each year) provides an overview of SEM including its mission definition, institutional culture, trends, and future implications. Participants will be guided to the value of having a SEM Plan and supportive relationships that nurture this culture on your campus. Returning participants will attend a special cohort discussion class session during this same time slot.

A conceptual range of Advance Track SEM Sessions may include a variety of topics as illustrated below and presented by GACRAO's best talent and national consultants.


  • Master Enrollment Planning
  • Retention/Graduation rates
  • Calendaring
  • Prospect mining
  • Demographics, Research
  • Forecasting/Conversions
  • Class Scheduling
  • Registration
  • SEM Technologies
  • Budgets
  • Integrated databases
  • Central enrollment forecasting
  • Predictive Modeling
  • Cases for shared yield responsiblity
  • SEM's stake in the 1st year experience
  • Integrating Electronic Communications
  • Recruitment is everyone's business
  • SEM and Planning for Disaster Recovery
  • Attracting/Enrolling high ability students
  • Retention/Graduation rates
  • Legislation, FERPA, INS
  • Student Marketing Campaigns
  • Financial Aid Leveraging and Scholarship packaging
  • Academic Chair/Department Relations
  • Personnel/One-stop Shop/Cross Training
  • Transfer credits and articulations
  • Tuition threshold strategies and pricing
  • Silos and up-line relationships
  • Combined Shop Operations (Admissions/Records)
  • Early warning systems to avoid registration no shows
  • Legal and/or criminal implications
  • Posting schedules one year in advance to support enrollment
  • Managing remote enrollment office

Consultant Session
GISEM will feature a consultant session(s) delivered by recognized industry consultants or peer veterans who are leaders in the field. Speakers may be drawn from a range of in-service experts and/or corporate consultant leaders. Consultant speakers may include personalities from Noel Levitz, Stamats, Snowmass, SEM Works, Lord and Associates, Michael Dolence, George Dixon, Stan Henderson, SAT, ACT, AACRAO, NACAC, Royall and Company, or any individual who is recognized as a significant professional.

The purpose of this session is to provide broader network exposure and avenues to national trends and expertise beyond GACRAO. Attendees benefit from learning about resources available in implementing SEM plans from consultants or in-service practitioners who are respected within the industry.