GACRAO Institute for Strategic Enrollment Management

GACRAO’s advanced track curriculum for experienced enrollment service officers, GISEM sessions are designed specifically to address the needs of our senior professionals who require a more substantive selection of sessions dealing with complex issues. This institute is designed for in-service Professionals and delivered as a companion option to the annual state meeting. 

2024 GISEM Application  


Developing rising leaders and promoting industry expertise in the field of collegiate enrollment management strategies.


Learning Outcomes:

  1. Participants will gain a historical understanding of how Enrollment Management evolved on the higher education landscape.

  2. Participants will have a holistic understanding of higher education institutions and the role Enrollment Management plays at an institution.

  3. Participants will be exposed to data sources and data analysis that are essential to effective enrollment management.  

  4. Participants will learn about the various marketing and data analysis tools and trends involved in enrollment management.

  5. Participants will learn how to develop an enrollment management planning model for their campus.

  6. Participants will learn leadership theories and strategies, and their applications in both an enrollment management and institutional setting.


Program Structure:

Participants will:

  • Attend a pre-conference session for first-year GISEM participants at the annual conference during their first year in the program. 

  • Attend quarterly virtual meetings throughout the year with the cohort

  • Conduct site visits to three (3) member institutions (from the list of approved site hosts) including one (1) technical college, one (1) public college/university, and one (1) private college/university

  • Attend a pre-conference session for graduating GISEM participants at the annual conference after completing the program 

  • Submit a written report addressing the topics discussed during their site visits, summarizing their conclusions and findings regarding the leadership philosophies, operational styles, and approaches to enrollment management.


Entrance Requirements:

  • Four (4) years experience in the field(s) of Admissions, Recruitment, Registrar, Records, Enrollment Services OR Two (2) years experience and a letter of support from your Director, AVP, or VP.

    • Entrance into the program may also be granted to “friends of Enrollment Management” including faculty and non-EM university staff. 

  • Minimum of a BA/BS degree from a regionally accredited institution

  • Employed by a GACRAO institution

  • Application for GISEM

    • Includes submission of a resume/CV


Institute History

In the late 1980's, enrollment management nationally became a recognized and critical field within colleges and universities and also within the State of Georgia. As a result, many GACRAO members' job responsibilities expanded to include crossover functions including Admissions, Recruitment, Records/Registrar, Financial Aid, and other areas of student services. These members became the first Enrollment Manager pioneers in Georgia. GACRAO continues to serve as the professional organization for Admissions and Records Officers in Georgia.

These members became the first Enrollment Manager pioneers in Georgia. GACRAO continued to serve as the professional organization for Admissions and Records Officers in Georgia.

These upgraded sessions advance progress in professional development as illustrated by the 2005 pilot Advance Track focus for veteran Enrollment Professionals offered at the GACRAO Conference held at Jekyll Island. This pilot won AACRAO’s Elbert Ockerman award for State and Regional Professional Activities.



 For further information, please contact Caleb Rogers at [email protected].